Wella - Change * you
Wella - Change * you
Wella - Change * you
A global manifesto to redefine the brand’s playing field: Wella is wherever there’s change, in all its forms, colors and expressions.
A global manifesto to redefine the brand’s playing field: Wella is wherever there’s change, in all its forms, colors and expressions.
A global manifesto to redefine the brand’s playing field: Wella is wherever there’s change, in all its forms, colors and expressions.
Client
Wella
Category
Art Direction
The Spark
The Spark
The Spark
After 140 years of leadership in the haircare world, the brand felt the need for a shift. It was time to transform simple product communication into a clear, bold, and transformative brand positioning.
The Campaign
Through five unique character stories, the campaign becomes a true collective narrative, where each look turns into a symbol of empowerment and freedom. Creative consistency stays strong across every touchpoint: social, display advertising, digital OOH in premium Milan locations, TV, and a special activation with X Factor.
The Campaign
Through five unique character stories, the campaign becomes a true collective narrative, where each look turns into a symbol of empowerment and freedom. Creative consistency stays strong across every touchpoint: social, display advertising, digital OOH in premium Milan locations, TV, and a special activation with X Factor.
The Campaign
Through five unique character stories, the campaign becomes a true collective narrative, where each look turns into a symbol of empowerment and freedom. Creative consistency stays strong across every touchpoint: social, display advertising, digital OOH in premium Milan locations, TV, and a special activation with X Factor.
The Campaign
Through five unique character stories, the campaign becomes a true collective narrative, where each look turns into a symbol of empowerment and freedom. Creative consistency stays strong across every touchpoint: social, display advertising, digital OOH in premium Milan locations, TV, and a special activation with X Factor.
More Works More Works
Let'S WORK TOGETHER!
Illustration, campaign, brand identity, creative concepts
that can live anywhere.
Let'S WORK TOGETHER!
Illustration, campaign, brand identity, creative concepts
that can live anywhere.
Let'S WORK TOGETHER!
BASED IN USA, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.