Kaspersky - Cybersecurity true to business
Kaspersky - Cybersecurity true to business
Kaspersky - Cybersecurity true to business
A global brand shift to break down labels and get rid of the empty words of cybersecurity. To speak straight to the heart of business, no bullsh*t allowed.
A global brand shift to break down labels and get rid of the empty words of cybersecurity. To speak straight to the heart of business, no bullsh*t allowed.
A global brand shift to break down labels and get rid of the empty words of cybersecurity. To speak straight to the heart of business, no bullsh*t allowed.
Client
KASPERSKY
Category
ART DIRECTION
THE POV
THE POV
THE POV
Kaspersky, an undisputed leader stuck in a B2C perception, needed to be seen for what it really is: a mature, innovative, solid cybersecurity partner.
The strategy? Zero bullsh*t. Cutting through the industry’s empty promises and telling it like it is: if you’re looking for the illusion of flawless cybersecurity, you won’t find it here.
THE NEW FACE
From this foundation came a 360° campaign across social, digital, print, and OOH, localized in over 20 countries.
A new face for a brand that doesn’t sell illusions, but protects business with courage, expertise, and yes, even coolness.
THE NEW FACE
From this foundation came a 360° campaign across social, digital, print, and OOH, localized in over 20 countries.
A new face for a brand that doesn’t sell illusions, but protects business with courage, expertise, and yes, even coolness.
THE NEW FACE
From this foundation came a 360° campaign across social, digital, print, and OOH, localized in over 20 countries.
A new face for a brand that doesn’t sell illusions, but protects business with courage, expertise, and yes, even coolness.
THE NEW FACE
From this foundation came a 360° campaign across social, digital, print, and OOH, localized in over 20 countries.
A new face for a brand that doesn’t sell illusions, but protects business with courage, expertise, and yes, even coolness.
More Works More Works
Let'S WORK TOGETHER!
Illustration, campaign, brand identity, creative concepts
that can live anywhere.
Let'S WORK TOGETHER!
Illustration, campaign, brand identity, creative concepts
that can live anywhere.
Let'S WORK TOGETHER!
BASED IN USA, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.