Engie
Engie
Engie
The collaboration with ENGIE stems from a simple but powerful principle: “the more we are, the less we weigh.” A positioning that transforms sustainability into a collective journey, made up of daily and shared actions. This vision has given rise to three distinct projects, different in form but united by the same spirit.
The collaboration with ENGIE stems from a simple but powerful principle: “the more we are, the less we weigh.” A positioning that transforms sustainability into a collective journey, made up of daily and shared actions. This vision has given rise to three distinct projects, different in form but united by the same spirit.
The collaboration with ENGIE stems from a simple but powerful principle: “the more we are, the less we weigh.” A positioning that transforms sustainability into a collective journey, made up of daily and shared actions. This vision has given rise to three distinct projects, different in form but united by the same spirit.
Client
Lee Clinton
Category
Web Design
Civico Zero
Civico Zero
Civico Zero
A narrative format that brings sustainability into everyday life, transforming the abstract concept of a green community into a symbolic place: the Peso Zero Condo. Here, tenants recount ENGIE's values firsthand, making the advantages of photovoltaics tangible. In the first episode, featuring the Bossari family and swimming champion Marco Orsi, the act of producing solar energy was made simple and desirable, “like sunbathing.”
A narrative format that brings sustainability into everyday life, transforming the abstract concept of a green community into a symbolic place: the Peso Zero Condo. Here, tenants recount ENGIE's values firsthand, making the advantages of photovoltaics tangible. In the first episode, featuring the Bossari family and swimming champion Marco Orsi, the act of producing solar energy was made simple and desirable, “like sunbathing.”
A narrative format that brings sustainability into everyday life, transforming the abstract concept of a green community into a symbolic place: the Peso Zero Condo. Here, tenants recount ENGIE's values firsthand, making the advantages of photovoltaics tangible. In the first episode, featuring the Bossari family and swimming champion Marco Orsi, the act of producing solar energy was made simple and desirable, “like sunbathing.”
Steps Of Energy
With an immersive installation at the Biblioteca degli Alberi in Milan, movement was transformed into real energy. A luminous platform collected thousands of footsteps, converting them into electricity and revealing the hidden potential in everyday gestures. A local initiative that brought the brand's message to life: every small contribution, when shared, generates a real impact.
Steps Of Energy
With an immersive installation at the Biblioteca degli Alberi in Milan, movement was transformed into real energy. A luminous platform collected thousands of footsteps, converting them into electricity and revealing the hidden potential in everyday gestures. A local initiative that brought the brand's message to life: every small contribution, when shared, generates a real impact.
Steps Of Energy
With an immersive installation at the Biblioteca degli Alberi in Milan, movement was transformed into real energy. A luminous platform collected thousands of footsteps, converting them into electricity and revealing the hidden potential in everyday gestures. A local initiative that brought the brand's message to life: every small contribution, when shared, generates a real impact.
Steps Of Energy
With an immersive installation at the Biblioteca degli Alberi in Milan, movement was transformed into real energy. A luminous platform collected thousands of footsteps, converting them into electricity and revealing the hidden potential in everyday gestures. A local initiative that brought the brand's message to life: every small contribution, when shared, generates a real impact.
THE DETAILS
The details
Every aspect of the collaboration has been carefully crafted down to the smallest detail: from the scenography designed to immerse the audience in the Sperlari universe, to the soundtrack written especially for the occasion, to the creation of a limited edition candy tin autographed by Mina herself, a collector's item and a tangible symbol of a unique project.
Clima Peso Zero
The details
The details
A promotional campaign orchestrated during lockdown, coordinating six directors remotely: absurd and hyperbolic situations of people seeking relief from the summer heat in complex and energy-intensive ways. The simplest solution? ENGIE's efficient air conditioners powered by 100% renewable energy.
Three different projects -a creative format, a local activation, a promotional campaign- but all expressing the same higher concept: the more we are, the less we weigh. A perfect example of how a single powerful idea can take different forms, from serial storytelling to urban experimentation to promotional communication, while maintaining consistency and a strong identity.
A promotional campaign orchestrated during lockdown, coordinating six directors remotely: absurd and hyperbolic situations of people seeking relief from the summer heat in complex and energy-intensive ways. The simplest solution? ENGIE's efficient air conditioners powered by 100% renewable energy.
Three different projects -a creative format, a local activation, a promotional campaign- but all expressing the same higher concept: the more we are, the less we weigh. A perfect example of how a single powerful idea can take different forms, from serial storytelling to urban experimentation to promotional communication, while maintaining consistency and a strong identity.
More Works More Works
More Works More Works
Let'S WORK TOGETHER!
Illustration, campaign, brand identity, creative concepts
that can live anywhere.